One unfortunate byproduct of the globalizing digital economy is an accelerating loss of privacy.  In the name of efficiency, we are surrendering our personal information, including our behavior and interests, to a broad spectrum of service providers under the mistaken perception that our information will only be used in the context of our relationship with that provider.  Unfortunately, in that digital economy, data, specifically personal data, is the currency of the realm.  Our personal information is collected, cross correlated, packaged and sold, not for our benefit, but for the benefit of "others" with whom we may or may not have a relationship, including those we may explicitly not want to have a relationship.  We discuss the dynamics around personal privacy in this piece for Security magazine and explore how we got here and how technology-based solutions may provide some relief...