The Internet has become the communications fabric of the global digital economy, providing unprecedented access to goods, services and information while also allowing real-time communications and "sharing" between billions of individuals scattered around the globe.  The "currency" - the enabler - of this global digital ecosystem is data, personal data, at a magnitude and with fidelity unimaginable just a few years ago.  Everything we do and say, every search we make, every transaction we complete (or contemplate) is captured, correlated and processed to profile and "target" us for monetization, mostly without our knowledge and consent.  In short, we have sacrificed our privacy on the alter of convenience...  Is there away back from the precipice....