Great companies get built in challenging times. There is no room for slop, in budgets, staffing, market focus, or product development. Out of necessity, start-ups in down markets are more focused, more efficient and more successful. You build on a foundation of what is "absolutely essential" to be successful as opposed to "what would be nice".
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Start-Ups in a Pandemic - Only the Serious Need Apply
"There could be advantages to starting a company now. We know we're not going to have a product for a couple of years anyways,"