Data is the "oil" of the global digital economy.  That data is critical, is an understatement.  But equally important is the "quality" of the data.  The old saw - "Garbage In - Garbage Out" has never been more true than it is today.  We depend upon quality data, data we can trust, for the smooth operation of almost every aspect of our modern lives.  Without the data, or data we can "trust", our world comes slows to a point of non-viability or comes to a screeching halt.  Data Provenance is about being able to "trust the data" and that is the next major frontier in cyber security....